Virgin Money is launched new fix and switch deals today, while Halifax are launching new deals and NatWest, BM Solutions and Fleet Mortgages have announced rate cuts.
NatWest are cutting product transfer rates which follow bespoke pricing.
A batch of new three-year fixed rate deals are being launched by Halifax.
Whilst Fleet Mortgages have yet to announce its new pricing, rates have been cut on two- and five-year fixes in standard, limited company, houses in multiple occupation and multi-unit freehold block ranges.
They have also launched three new HMO deals with fee-free and fixed fee options.
At Virgin Money, the new fix and switch deals include five-year deals with two-year early repayment charges.
In this range a new 90% LTV five-year deal for purchase is 5.19% with a £1,495 fee.
A five-year fee saver deal at 80% LTV is 4.93%.
For remortgage, a five-year fix with two-year ERC at 75% LTV is 4.85% and at 85% LTV it is 5.39%.
New buy-to-let rates start from 4.85% with a £495 fee for a five-year deal with two-year ERC at 60% LTV.
Speaking about the lenders use of bespoke pricing on product transfers, including Halifax and NatWest Trinity Financials’ Aaron Strutt says: “Brokers are increasingly having to log into their clients’ accounts to check the rates they are being offered to stay.
“Existing customer deals are disappearing from product guides and sourcing systems as lenders move to more bespoke pricing to make it easier for them to retain customers based on their overall financial situation and repayment history.”
